No matter what you choose, think about your brand as a whole and embody that within your highlight story covers – the first picture that viewers see on a highlight reel. If your posts have a color scheme, extend it to your highlight to establish immediate brand recognition or go with a splash of color to draw in your audience with a double look. If your profile has bold colors, seamlessly transition the same color palette to your story highlights while also extending a nod to your brand as a whole. To create a seamless experience for users, use highlights to promote content that can showcase your products or services, express your brand, drive traffic and market your business. Thus, considering aesthetics on all social media platforms allows you to connect with this audience and others like it. For example, aesthetics are incredibly favored amongst millennials and are a growing target market for many companies. What is great about engagement is that you can cast the vision for what viewers see and find different ways to resonate with them. By adding this extra step to your Instagram branding strategy, you are able to strategically use a prime location on your bio and create an immediate place of engagement with users. Now, with story highlight reels you are able to make the stories on your Instagram stay permanently on your profile for viewers to enjoy at any given moment. Plus it requires the utmost strategic thinking. What is disheartening about all that time and effort is that it dwindles in significance alongside the 24-hour frame that stories are set on. Whether it includes colorful gifs, a unique poll, engaging videos, or a giveaway you are extending a vision to viewers about your brand and its values. Many take a lot of time and effort to create the perfect “story” to post on Instagram. Most importantly, they should be an extension of your brand’s story. Truly, the only limit that is regarded is that only up to 100 pictures can be posted within a story highlight, but highlights – much like a reel – should be seamless, sharp, and sophisticated and not fragmented, sloppy, and cluttered. Currently, there may be as little as 0 or as many as 100 on your page – the sky is the limit. When you open up your company’s Instagram page, what is the first thing you see? Most likely, your eyes go to the colorful posts or maybe a bold profile picture with a strong branding icon, but acting as an overlooked middleman is a row of highlight icons. If you are looking for a push to execute this vision and wow your audience the next time, they see your page, this is the blog for you! The Vision With the right color scheme, design, and icons, you can drive more views and engagement with your Instagram bio at little to no cost. That is the vision that Front Porch Marketing has for you and your brand as we share why you should style your Instagram highlights.
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